Reed R. McCants
Actor, producer and writer, also cinematographer and editor · Born October 9, 1954 (72) · New York, USA
Reed R. McCants is a 40-year veteran of film, television and stage. He has always been committed and devoted to preserving and nurturing the Arts in African-American communities. A product of Harlem in New York City, Reed feels it is essential to give back. Reed has created or co-founded three theatre companies in New York and Los Angeles. Rainbow Connection Theatre (1986 - 1988), Rebirth Drama Company (1989 - 1993) and the Live Theatre Gang (1996 - 2006). During these tenures, he has performed, produced and or directed well over 1000 theatre productions. As an actor Reed has starred in Civil Brand, Woman Thou Art Loosed: On The 7th Day, Run for the Dream: The Gail Deavers Story, Project X and Road Raiders. He appeared in over 50 television commercials including the first Diet Coke commercial. Reed is the husband of legendary filmmaker/director Neema Barnette. Reed and Neema are curators of Black History Mini Docs, which was featured at the Academy Museum of Motion Pictures during Black History Month in 2024. Available on multiple social media platforms including YouTube, BHMD offers engaging short videos that educate viewers about the remarkable contributions of Black in American history.
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Biography from IMDb.
- October 9, 1954 (72)
- New York, USA
- Actor, producer and writer, also cinematographer and editor
- 6 on MovieCove · 11 credits in all
Known for
What are Reed R. McCants' films like?
Across a limited sample of 4 MovieCove titles with a thematic analysis, their films lean Morality and Survival.
Themes
What they feel like to watch
Ironic 0 · Wry 0 · Earnest 4
A split, not a type: Light 1 · Serious 1 · Dark 2
Grounded 4 · Stylized 0 · Heightened 0
A split, not a type: Gentle 1 · Charged 1 · Intense 2
Steady 1 · Shifting 2 · Whiplash 1
Straight-faced 4 · Some laughs 0 · Funny 0
Slow burn 2 · Even-paced 2 · Relentless 0
Casual 3 · Engaged 1 · Full focus 0
A split, not a type: Easy watch 1 · Affecting 0 · Heavy 3
Resolved 3 · Open-ended 1 · Ambiguous 0
Roles they play
- Shadowas Warden Nelson in Civil Brand (2002)
Moods and endings
AI-generated from each title's plot synopsis and cast list, with extra plot summaries, reviews and Parents Guide notes for titles the model may not know, and the model's own knowledge of the ones it recognizes. Only analyzed titles count, so this covers part of the filmography; the feel axes count films only for now.
Where can I watch Reed R. McCants' films?
As of October 24, 2026, 5 of their 6 MovieCove titles stream on a subscription or free service, most on Tubi (3).
Subscription and free streaming for Reed R. McCants' titles on MovieCove; rent and buy are not counted. Titles are listed by Midcredits score, highest first, at most 12 per service; a dashed chip is a producer credit or a minor one, such as a thanks. A service opens the browse page, which counts movies only, so its number can differ.
Filmography
11 credits, 6 with a MovieCove page.

Midcredits score: 27th percentile of all films
Cuttin Da Mustard (not in the MovieCove catalog yet)(2008)

Civil Brand(2002)
Midcredits score: 35th percentile of all films
Clockin' Green (not in the MovieCove catalog yet)(2000)
Midcredits score: 61st percentile of all films
Better Off Dead. (not in the MovieCove catalog yet)(1993)

The Road Raiders (not in the MovieCove catalog yet)(1989)

Justin Case (not in the MovieCove catalog yet)(1988)

A Different World(1987)
Midcredits score: 54th percentile of all shows
Project X(1987)
Midcredits score: 49th percentile of all films
Career shape
Star power in the 48th percentile of 239,109 people with a billed film role, over a full career of 9 titles from 1987 to 2012; peak year 1987.
Film career
Peak 1987 · steadily prominent in film for years. Film roles by billing, audience size and rating; 25+ votes. A show carries a single first-air date, so shows are not on the curve.
- 1987Screen debut· Project X
How do Reed R. McCants' films land?
Their typical MovieCove film has a Midcredits score in the 42nd percentile, the median of the 4 of 5 with a score; across a limited sample of 3 films with reception data, the typical film sits in the 38th percentile for acclaim.
- 50th to 74th2
- 25th to 49th3
Shape of the crowd
2 of their 5 titles are Cult Classics.
- Divisive1
- Cult Classic2
- Crowd Pleaser1
- Broadly Agreed1
Percentiles are each film's standing among all films on MovieCove; the typical film is the median, so one outlier cannot drag it. Percentiles and reviewer scores count the films IMDb credits them on, for now; the Midcredits score bands, the shape of the crowd and the two cards count their MovieCove titles, shows included (a show ranked among shows), appearances as themselves left out. A descriptor is the shape of a title's IMDb rating distribution against the catalog; "most divisive" needs a spread wider than half of all titles, and a card names only a principal credit: a craft role, and on a show a crew role or a run of episodes, never a courtesy credit or a one-off guest spot.
Who does Reed R. McCants work with?
People who share at least 2 of Reed R. McCants' MovieCove titles, grouped by what they did on them; Neema Barnette shares the most, 4.
Directors
- Neema BarnetteShared titles: King of Stage: The Woodie King Jr. Story (2018), Woman Thou Art Loosed: On the 7th Day (2012), Civil Brand (2002), Run for the Dream: The Gail Devers Story (1996)See all 4 shared titles with Neema Barnette

Editors
- David BeattyShared titles: Woman Thou Art Loosed: On the 7th Day (2012), Civil Brand (2002), Run for the Dream: The Gail Devers Story (1996)See all 3 shared titles with David Beatty
Producers
- Jeff ClanaganShared titles: Woman Thou Art Loosed: On the 7th Day (2012), Civil Brand (2002)See all 2 shared titles with Jeff Clanagan
