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Fashionista

Fashionista

Director
Simon Rumley

A woman's life takes on unexpected twists after trouble in her marriage leads to a mysterious stranger.

Where can I watch Fashionista?

As of October 24, 2026, MovieCove lists Fashionista streaming on Tubi (free) and to rent or buy on Apple TV.

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Your rating, lists and review

What stands out about Fashionista?

Fashionista earns 2 badges, led by Award Winner and Nonlinear.

  • Craft and mood
  • Awards and box office

Is Fashionista worth watching?

Fashionista's Midcredits score is the 31st percentile of all films, from 1.4K ratings across 4 sources. 34% liked it (rated it 7 or higher out of 10).

Midcredits score

How well it was received

31st percentile

Better received than 31% of films

27th percentile among Drama32nd percentile among 2010s
Acclaim (how much people like it)35th
Approval (how many liked it)29th

57 /100

35th percentile of all films

32nd percentile among Drama37th percentile among 2010s

Rating distribution

Ratings scatter across the whole scale — one of the most divisive reactions in the catalog.

34% liked it

29th percentile of all films

24th percentile among Drama28th percentile among 2010s
34% rated it 7–1066% rated it 1–6

Critics 90% · Audience 78%

On Rotten Tomatoes, a bigger share of critics approved than audiences.

Awards

0 Oscars won · 0 Oscar noms · 2 wins / 0 noms overall

44th percentile

1.4K ratings across platforms

47th percentile among Drama48th percentile among 2010s
TMDB popularity, last 37 days to Oct 26Down 15% in 30 days

Box office

Budget$1M

What reviewers say

Common ground

A slow-paced, deliberately disorienting psychological horror that experiments with nonlinear storytelling.

Fans praised

  • ambitious, creative execution on a typical story structure
  • unique pacing and unpredictable narrative shifts
  • strong cast including Alex Essoe and Ethan Embry

Detractors panned

  • confusing, aimless plot with no clear direction
  • cheap-looking cinematography and unlikable characters
  • ending feels empty and devoid of humanity

What stands out

OriginalityDivisive75

praised as fresh and unconventional, panned as empty art

Sound and music70

well-chosen low-cost soundtrack and effective montages

ActingDivisive65

cast praised by fans, but detractors find characters unlikable

CinematographyDivisive45

unnatural color palette and low-budget look divide opinion

Plot and storyDivisive40

divisive nonlinear structure; some see ambition, others confusion

PacingDivisive35

slow start and mid-film gear shift frustrates many

Emotional impactDivisive30

fans cite challenge and mystery; detractors feel emptiness

EndingDivisive25

fans see room for repeat viewings; detractors call it devoid

What is Fashionista like to watch?

Conclusions only — categories and positions, no plot detail.

Watch this when you want a puzzle and can give it your full attention.

It is intense, takes its time and leaves you unsettled. Skip it when you can only half-watch or you want things to move fast.

ToneFeelDemandwhat the answer rests onexact position · filled zone: the category

What it asks of you

Your full attention, patience and a taste for open questions.

What it feels like

Mind-bender.

Moods
TenseMelancholicDread
Heaviest: late
Register
Brooding: Heavy, inward, weather-beaten.Cold and cerebral · 4% of films: Detached and precise; keeps the viewer at arm's length.
The answer rests on this: Told as
Nonlinear · 6% of films: Events shown out of chronological order.
ToneThe film treats its dark, obsessive material with a straight face, using stylized cinematography and a cold, detached register.
The rideThe film builds tension through its nonlinear structure and surreal moments, with the darkest themes and most intense sequences concentrated in the latter half.
StructureReviews describe a fragmented, out-of-sequence narrative that deliberately confuses, using jumps in time and scene.

How it leaves you

what you carry away

Unsettled.

UnsettlingThought-provoking
Why it leaves you this wayLeaves the viewer uneasy and puzzling over its ambiguous, dark ending and surreal imagery.
How it ends · evidence
Ambiguous endingTwist

Story archetype

where it sits among all films
Monster — 21% of films. A threat menaces the hero's world and must be defeated.Rags — 3% of films. A rise from lowliness to fortune, status, or recognition.Quest — 10% of films. A journey toward a defined objective, with companions and obstacles.Voyage — 4% of films. Into a strange world and back again, changed.Comedy — 11% of films. Confusion and cross-purposes resolved into harmony.Tragedy — 9% of films. A flaw or fixation drives the protagonist to ruin.Rebirth — 13% of films. A stalled or darkened life reopened and renewed.Mystery — 7% of films. A question drives the story — who did it, what happened, what is real — until it is answered.No archetype — 22% of filmsPredator — 6% of films. A creature or killer hunts the protagonists (Jaws, Alien).Tyrant — 6% of films. A human villain holds power over the hero's world (Die Hard).Invasion — 2% of films. An external force attacks the home or world (Independence Day).Oppressive state — 2% of films. A government, its agencies or a secret faction inside them is the monster (V for Vendetta).Corporate villainy — 1% of films. A company or its bosses are the monster (Erin Brockovich).Institutional injustice — 1% of films. A court, prison, police force, school or church is itself the enemy (Spotlight).Class system — under 1% of films. The gap between rich and poor, or a rigid hierarchy, is the monster (Parasite).Technology turns — under 1% of films. Technology people rely on becomes the threat (The Terminator).Inner demon — 1% of films. The monster is within — addiction, illness, a dark double.Underdog triumph — 2% of films. Rise through competition or contest (Rocky).Social ascent — under 1% of films. A climb in class or status (Pretty Woman).Fame and fortune — under 1% of films. An artistic or showbiz rise (A Star Is Born).Rise and fall — under 1% of films. Wealth or power gained, self lost (Scarface).Hidden worth revealed — under 1% of films. The protagonist's true value finally recognized.Treasure hunt — 1% of films. Retrieve an object of value (Raiders of the Lost Ark).Rescue — 4% of films. Retrieve or save a person (Saving Private Ryan).Mission — 5% of films. Accomplish or destroy a defined objective (Mission: Impossible).Journey home — under 1% of films. The goal is getting back (Finding Nemo).Pilgrimage — 1% of films. The journey itself transforms; the destination is symbolic.Portal fantasy — under 1% of films. Transported into another world (The Wizard of Oz).Fish out of water — 2% of films. Displaced into an unfamiliar social world (Elf).Survival ordeal — 1% of films. Trapped in a hostile environment, fighting back (Cast Away).Time displacement — under 1% of films. Unstuck in time (Back to the Future).Descent — 1% of films. A night-journey into an underworld or subculture (After Hours).Romantic comedy — 4% of films. Lovers kept apart by confusion, united at last.Comedy of errors — 3% of films. Mistaken identity or misunderstanding drives the plot.Farce — 2% of films. Escalating absurd chaos and coincidence (The Hangover).Buddy comedy — 1% of films. A mismatched pair forced together (Rush Hour).Comedy of manners — 1% of films. Social codes and class satirized (Clueless).Hubris — 1% of films. Pride or ambition invites the fall (There Will Be Blood).Obsession — 2% of films. A fixation consumes the protagonist (Black Swan).Corruption arc — 2% of films. Step-by-step moral decay (The Godfather).Doomed love — 2% of films. Love destroyed by circumstance (Brokeback Mountain).Crushed by fate — 3% of films. Destroyed by forces beyond the protagonist's control.Redemption — 3% of films. Moral reawakening of a hardened soul (A Christmas Carol).Healing — 5% of films. Recovery from grief or trauma (Good Will Hunting).Liberation — 2% of films. Breaking free of a confining life (Room).Second chance — 2% of films. A stagnant life re-opened to love or purpose (Groundhog Day).Puzzle — 1% of films. A clue-by-clue puzzle you can try to solve before the reveal (Knives Out, Clue).Investigation — 5% of films. A long pursuit of the truth that may never be fully solved (Zodiac, Memories of Murder).Enigma — 2% of films. The mystery is what is real, or what is actually happening (Mulholland Drive).MonsterPredator
Every story archetype, clockwise from the top
  • Monster 21% (this title): Predator 6% (this title) · Tyrant 6% · Invasion 2% · Oppressive state 2% · Corporate villainy 1% · Institutional injustice 1% · Class system under 1% · Technology turns under 1% · Inner demon 1%
  • Rags 3%: Underdog triumph 2% · Social ascent under 1% · Fame and fortune under 1% · Rise and fall under 1% · Hidden worth revealed under 1%
  • Quest 10%: Treasure hunt 1% · Rescue 4% · Mission 5% · Journey home under 1% · Pilgrimage 1%
  • Voyage 4%: Portal fantasy under 1% · Fish out of water 2% · Survival ordeal 1% · Time displacement under 1% · Descent 1%
  • Comedy 11%: Romantic comedy 4% · Comedy of errors 3% · Farce 2% · Buddy comedy 1% · Comedy of manners 1%
  • Tragedy 9%: Hubris 1% · Obsession 2% · Corruption arc 2% · Doomed love 2% · Crushed by fate 3%
  • Rebirth 13%: Redemption 3% · Healing 5% · Liberation 2% · Second chance 2%
  • Mystery 7%: Puzzle 1% · Investigation 5% · Enigma 2%
  • No archetype 22%

Overcoming the monster: A threat menaces the hero's world and must be defeated. · Predator: A creature or killer hunts the protagonists (Jaws, Alien).

21% of films fit this archetype

A loose fit — the map only half-holds this one.

Why this archetypeThe story follows a woman whose affair partner turns out to be a dangerous predator, forcing her into a survival struggle.

What it's about

7 groups · 53 themes
Bonds — 27% of filmsSelf — 22% of filmsPower — 7% of filmsMorality — 16% of filmsSurvival — 15% of filmsSociety — 9% of filmsIdeas — 5% of filmsRomantic love — 15% of filmsMarriage — 2% of filmsFamily bonds — 21% of filmsParenthood — 2% of filmsFriendship — 9% of filmsLoyalty — 4% of filmsIdentity — 14% of filmsComing of age — 5% of filmsAging — under 1% of filmsSelf-worth — 7% of filmsAmbition — 7% of filmsPurpose — 9% of filmsMemory — 3% of filmsObsession — 3% of films. A fixation consumes the protagonist (Black Swan).Power — 2% of filmsCorruption — 3% of filmsGreed — 3% of filmsClass — 3% of filmsOppression — 4% of filmsFreedom — 5% of filmsJustice — 13% of filmsDuty — 2% of filmsRevenge — 4% of filmsGuilt — 3% of filmsRedemption — 6% of films. Moral reawakening of a hardened soul (A Christmas Carol).Forgiveness — 1% of filmsSacrifice — 4% of filmsBetrayal — 5% of filmsDeception — 9% of filmsSurvival — 17% of filmsWar — 1% of filmsViolence — 4% of filmsMortality — 2% of filmsGrief — 6% of filmsTrauma — 7% of filmsMental illness — 1% of filmsAddiction — 1% of filmsIllness and disability — under 1% of filmsCommunity — 14% of films. Consequences reach a town, institution or group.Isolation — 5% of filmsPrejudice — 3% of filmsDisplacement — 1% of filmsFaith — 3% of filmsTradition vs change — 2% of filmsFame — 3% of filmsLegacy — 4% of filmsFate — 1% of filmsFree will — under 1% of filmsTruth — 4% of filmsHope — 5% of filmsNature — 2% of filmsArt — 4% of filmsTechnology — 1% of filmsSelfObsession
Every theme, clockwise from the top
  • Bonds 27%: Romantic love 15% · Marriage 2% · Family bonds 21% · Parenthood 2% · Friendship 9% · Loyalty 4%
  • Self 22% (this title): Identity 14% · Coming of age 5% · Aging under 1% · Self-worth 7% · Ambition 7% · Purpose 9% · Memory 3% · Obsession 3% (this title)
  • Power 7%: Power 2% · Corruption 3% · Greed 3% · Class 3% · Oppression 4% · Freedom 5%
  • Morality 16%: Justice 13% · Duty 2% · Revenge 4% · Guilt 3% · Redemption 6% · Forgiveness 1% · Sacrifice 4% · Betrayal 5% · Deception 9% (this title)
  • Survival 15%: Survival 17% · War 1% · Violence 4% · Mortality 2% · Grief 6% · Trauma 7% (this title) · Mental illness 1% · Addiction 1% · Illness and disability under 1%
  • Society 9%: Community 14% · Isolation 5% · Prejudice 3% · Displacement 1% · Faith 3% · Tradition vs change 2% · Fame 3% · Legacy 4%
  • Ideas 5%: Fate 1% · Free will under 1% · Truth 4% · Hope 5% · Nature 2% · Art 4% · Technology 1%

Self

Obsession · 3% of filmsDeception · 9% of filmsTrauma · 7% of films
Warns its theme: Presents its theme as a danger or a coming cost.Intimate stakes: Consequences reach a person or a household.Single lead
How it treats its themeThe film explores how infidelity and obsession unravel the protagonist's life, leading to a mental breakdown.
StanceThe film warns about the dangers of obsession and infidelity through April's descent, keeping the focus squarely on her personal unraveling.

The world

ContemporaryUrbanDomesticStylized realism
Orchestral modernElectronicSupportive music · original score · Richard Chester
SettingAustin, Texas, a vintage clothing store and the protagonist's home
MusicThe soundtrack of low-cost songs fits the style and adds to the film's distinctive atmosphere.

Is Fashionista okay for kids?

Unrated

Fashionista is not rated. As of August 31, 2026, Midcredits content scores put its violence at moderate (56/100), sexual content at moderate (55/100), language at severe (100/100), drug and alcohol content at moderate (50/100) and frightening material at severe (100/100). Its violence, language, drug and alcohol content and frightening material have too few votes to rank.

Ratings in 1 other country
  • Canada18A
Overall
Intense · all five categories
not ranked
Violence & Gore
Moderate · audience split: No severity level holds a majority of voters
too few votes to rank (3 votes)
Sex & Nudity
Moderate
typical for an unrated film
heavier than 69%
Profanity
Severe
too few votes to rank (1 vote)
Alcohol & Drugs
Moderate
too few votes to rank (2 votes)
Frightening / Intense
Severe
too few votes to rank (2 votes)

Point along a line to see a well-known title at that level.

Too few votes to rank this title overall (22 votes across 5 categories; ranking needs 10 in at least three).

Source: Midcredits content scores, 0 (none) to 100 (severe) per category, with each standing ranked against other films that have them.

What content warnings does Fashionista have?

Not screened for content warnings yet.

Who is in Fashionista?

What are movies like Fashionista?

Movies like Fashionista include Wander (2020), All the Boys Love Mandy Lane (2006) and Primer (2004). Of the 10 closest matches, most are hunter-and-hunted stories, and most are psychological thrillers.

Balanced: every group counts the same, and production only breaks ties.

9 of these 10 share its subject: obsession. Those cards say what else they share.

What else shares a premise, people or place with Fashionista?

4K other films share the rarest tag below, relationship: hunter and hunted. Each tag opens Browse with the films that share it.